Why bother with Employee Value Proposition or Employer Branding?

What makes a company “attractive” to a candidate?

How much do monetary rewards play into the “attractiveness”?

And what are some of the tools that some successful companies are already using?

In representing some of the leading employer brands in the Australian business landscape in our daily conversations with candidates, we get a pretty good idea of typical candidate reactions when presented with a job opportunity.

So whether your organisation’s employer brand strategy is led by HR, Marketing, or even your company’s CEO, here’re some useful insights that may help answer some of those questions.